Life in the Fashion Lane
Whilst studying at University of Arts, part of London College of Fashion, the opportunity to intern at Seventeen Magazine during the summer in New York City was the first baby steps undertaken by the undergraduate into the world of journalism.
From there Tatler followed. First assigned to Tatler’s Editorial Department, the budding fashion journalist found her self constantly drawn to the Fashion department were she was introduced to names such as Nina Ricci; Yves Saint Laurent; Alberta Ferreti; Kenneth Cole; Sonia Rykiel and Yohji Yamamoto. With a bold word in the Fashion Editor’s ear, she soon left Editorial for Fashion.
That following summer, after putting in 6 months hard work at Tatler, the scholar found herself back in New York working at a well known Manhattan society rag covering glamorous and glitzy openings, shows, and premieres.
Back in London, and straight out of university a job was offered as Editor Assistant at a magazine that specialises in producing informative journals on beauty and fashion. It is here that the graduate first really cut her teeth in the world of glossy magazines. She perfected her skills in writing editorials, organising magazine layouts, dealing with PR companies, selecting what needed to go in each issue and reporting to the E.I.C.
Once she perfected the ins and outs of how a glossy magazine runs she took the position of fashion journalist for a new trend-setting magazine that concentrates mainly on undiscovered upcoming talent in the fashion, arts and music scene. Given free reign to enjoy flexing her talent she was soon promoted to Fashion Editor of Soma Soma.
The London based freelance fashion journalist continued to gain experience in Paris where she penned articles on fashion trends taking the city of lights by storm. On her return to the UK she took on freelance projects organising events for designers like Jerry Ribbon and Lalesso.
So what is Muchaneta doing now? Well, she was appointed head of PR and Marketing in 2007 for 'the' must have luxury accessory label Johnny Loves Rosie. Following 12 months, she was promoted to also heading the E-commerce and Brand Sales departments. Now more recently she has worked the Fashion Week SS10 Campaign for Matthew Williamson in London and Jasmine Di Milo in Paris, whilst continuing to freelance as a fashion PR for various luxury labels.